Something’s Not Right Campaign

In November, the Home Office launched the ‘Something’s Not Right’ campaign to support secondary school children in England who have suffered, as well as those currently suffering, from sexual and physical abuse during lockdown.

The campaign highlights that young people who suffer from abuse may not have the confidence to define or describe what they are going through, but they know from what they are feeling that something is not right.

The campaign will see animated adverts aimed at secondary school pupils aged 13+, running across Instagram, Snapchat and Facebook. Young people will be directed to a dedicated page on the NSPCC service Childline where they can access information and seek support.

The campaign follows evidence suggesting that young people faced a greater risk of sexual abuse, criminal exploitation and domestic abuse due to the impact of coronavirus. The monthly average number of Childline counselling sessions about domestic abuse and abuse increased by 20% and 22% respectively in April to July 2020, compared to pre-lockdown levels.

The Internet Watch Foundation revealed that there were almost 9 million blocked attempts to access child sexual abuse material during the first month of restrictions alone. This trend has continued, with the charity revealing that in September, they received a 45% increase in calls reporting child abuse material online.

Project Initiative is supporting this campaign through the work we do with looked after children (LAC) and care leavers in England. Our MOTIVE8 programme, especially our Healthy Relationships module, goes through the signs of a healthy relationship versus an unhealthy relationship. The knowledge young people gain from these sessions will allow them to evaluate the relationships they have already formed in their lives and have the ability to make informed decisions on new relationships they will have in the future.

Laura is one of our Specialist Tutors at Project Initiative and said “this campaign is going to be a real lifeline for young people who are affected by abuse within their home environment. Through the work we do with young people, we are now able to signpost them to this campaign should they need it, so they can get the help they may need”.

In order to signpost young people to this campaign, or if you would like to learn more about it, then please visit Childline website here.

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